Get More Reviews, Win More Jobs

Nowadays, word of mouth has gone online, and customer reviews are the new currency of trust. For tradesmen, such as HVAC pros, electricians, or plumbers, reviews can be the deciding factor between landing a new job or losing it to a competitor.

Why Reviews Matter So Much

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When homeowners need help fast, they turn to Google. And what do they look for? Stars and stories. A strong collection of 4- and 5-star reviews immediately tells potential customers you’re reliable, skilled, and professional.  

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More than 80% of people say they trust online reviews as much as personal recommendations.

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Positive reviews don’t just boost your reputation; they improve your visibility. Google’s local search algorithm favors businesses with consistent, high-quality feedback. That means more reviews can literally push you to the top of search results, getting you seen by more people in your service area.

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The Secret to Getting More Reviews

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The key to collecting reviews is making it simple and timely. After a successful job, ask for feedback right away; while your great work is still fresh in the customer’s mind. You can do this through:

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• Follow-up texts or emails: Include a direct link to your Google Business profile or Facebook page.

• Business cards or invoices: Add a QR code that takes customers straight to your review form.

• Friendly reminders: Train your team to ask for reviews after a job well done. A polite, confident ask goes a long way.

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And don’t worry about the occasional less-than-perfect review. A mix of feedback shows authenticity, and how you respond matters just as much as what’s written. Always thank customers for their input, address concerns professionally, and highlight the steps you’ve taken to improve. This demonstrates integrity and commitment to great service.

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More Tips > Let’s Talk About Text (Your Secret to Faster Bookings)

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Turn Reviews into Referrals

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Once you’ve gathered reviews, use them! Showcase standout testimonials on your website, social media, and marketing materials. Sharing real customer experiences builds credibility and encourages others to reach out.

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We believe your reviews are more than just words; they’re proof of your craftsmanship, reliability, and care. Treat them like gold, and your business will shine brighter because of it.

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Build Your Reputation, Grow Your Business

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Ready to grow your reputation (and your customer base?) My Marketing Works can help you build a strategy that brings in more reviews, more leads, and more loyal customers. Let’s get started today!

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