How to Know If Your Marketing Is Actually Working

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You’re investing in marketing—but do you know if it’s actually working?

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Likes, clicks, and website traffic can be helpful, but they don’t tell the whole story. The better question is: Is your marketing helping you build a more profitable business?

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Start by looking at the metrics that connect directly to your goals:

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• Are you getting more calls and form submissions? Bonus Tip: Make sure you test them and check the email address periodically; we’ve seen the horror stories of years of missed leads when we come in.  
  

• Are your ad channels (Google, Angi, Meta) generating quality leads at a cost that makes sense? While there are always ebbs and flows in business, or the shoulder season in the home service field, ROI overall quarterly and annually at a minimum are key to see what’s working and what needs to shift to see if it can generate what you need to stay in the black.  
  

• Is your SEO helping you reach people searching for the services you offer? Check your visibility – if people can’t find, you they can’t call you. SEO is KEY for local trades and home service companies. If you see that your Analytics traffic is waning on the ‘Organic’ or ‘Social Organic’ channels, then you should look for opportunities to improve your online marketing efforts.  

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And most importantly, are those leads becoming customers? Do they keep the appointment or cancel it? Are they repeat business or referring others? All marketing channels, but especially the customer experience, are important.  

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Make Your Marketing WORK

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Tracking your marketing from the first click all the way to the sale helps you understand what’s driving results—and where you may need to make changes. Because effective marketing isn’t about generating the most activity. It’s about generating the right results for your business.

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Ready to make your marketing work harder for your business? Contact our team of pros at My Marketing Works for a complimentary business audit!

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